Helping People Understand What They’re Paying For
And the Parts They Thought Were Covered

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A Different Approach

At CHOICE Insurance in Kirkland, I help Washington homeowners protect their homes, autos, and assets through personalized, client-first guidance.My path began with national carriers, where I saw the limitations of a one-size-fits-all approach. Being an advisor means going beyond quoting a price - it means listening first, then helping you understand what is actually being protected.Today, I partner with 17 major carriers and work with everyone from first-time buyers to clients with more complex needs. The goal is always the same: clear guidance, no pressure, and long-term trust.

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Independent by Choice

Founded in 1986 by Robert Clark, CHOICE Insurance began in Kirkland and has grown from a local brokerage into a trusted independent firm serving clients across Washington and 22 additional states.Insurance should be built on trust, not transactions. That's why our ethical foundation is so important. CHOICE has stayed independent and relationship-driven, giving clients a place to turn for guidance through coverage questions, claims, and major life changes.

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Here for you

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Insurance Resources

Clear explanations to help you better understand your coverage before you need to rely on it.